2024 - That's a Wrap!
This year has gone so quickly, far too quickly.
So much has happened this year and I can't thank our customers and team enough for being part of the Snuggle Hunny journey. It's been busy, a whirlwind at times, and so much fun!
So here are a few of the highlights....
Our Community
You have all made this year for us. Since Jan 1st we've had 8508 posts in our Facebook Group from you, our amazing community. Wow! The love you show us is humbling and you do us the greatest honour by sharing your precious moments with us. Thank you.
Our Small but Mighty Team keeps on growing
We've had a few new starters join the SH bus this year! We've done a lot this year thanks to our amazing team. One of the highlights was shipping all our Black Friday orders super quickly despite being much bigger than last year. Go team!
Our Stockists
It's been a really tough year in retail and, as you would know, families have been impacted the most by interest rate rises. We've seen quite a few stockists shut their doors which is very sad. Our thoughts go out to all our stockists, many of whom have had a really tough year. Toni at Cute to Boot (below) had her store flooded just before Christmas and, with the help of her amazing community, moved to a new store in record time. Bring on 2025!
20 Photoshoots This Year!
We've been very busy behind and in front of the camera with 20 photoshoots. Lots of your amazing bubs have been part of these so thank you. They are always a lot of fun and when we have toddlers wonderfully chaotic.
13 Collections Launched
We've launched some beautiful new collections that you've loved! We started the year with Dragons and Unicorns, found some diggers, tractors, butterflies and turtles along the way and finished off with some of your favourite prints in new styles.
Not only did we launch new collections but we also added Sleeping bags, PJs, Maternity Robes and Scrunchies to Snuggle Hunny.
We met lots of you over the year
Our first-ever Easter Egg Hunt was in April in Sydney and what an event! 200+ of you turned up to hunt for an egg and grab a goodie bag.
In November we had a meet up in Brisbane and many of you travelled for hours to get there. Party games, dress up, and a treasure hunt proved to be a lot of fun and we kept the rain at bay....just!
Over the year we went to 8 expos across Sydney, Melbourne, Brisbane and Canberra. Plus we also held our Warehouse Sale in November and we loved seeing hundreds of you there.
Our Olympics
This year was the Olympics so we got into it with gusto with an online Medal Hunt and an Office Mini Olympics, including quite a few medal ceremonies! Can't believe we have to wait 4 years for the next one.
GOTS Certified
We are one of the few brands that is GOTS Certified Organic (a few claim they are but they aren't). To be GOTS Certified you must have a really strict supply chain and be able to trace and audit every item that comes into the business from seed to finished product. Everything, including our packaging, needs to be audited and certified. We get recertified every year and we proudly maintain our certification. If you want to check if a brand is GOTS Certified check if they're listed on this database.
Supporting the Community
We've supported many charities and organisations this year including Precious Wings, Still Aware, and more. We also donated over 2000 pants and tops to children displaced by war.
We turned 9
Finally we turned 9 in September, We had a great month with giveaways, offers and lots of fun. Plus everyone got jelly beans! No idea how we're going to beat that next year.
If you want to see a video snapshot of this last year have a look here.