A look back at 2023

It has been a huge 2023!

A massive thanks to you all for being part of our journey. I always love looking back at what we've achieved and what makes us proud this year - there's been a lot! 

So here are a few of the things that fill our cup up....


Our Snuggly Community

We have continued to build an amazing community and it's down to you that we're able to do that. We have a gorgeous community across our customers, followers, team, stockists, suppliers and so many others who support our little business. In September we launched a 'stockist only' instagram page and in November we launched our Facebook group which has been so brilliant - a perfect way to fill your cup. We now have a community of over 755k across Instagram, Facebook, TikTok and our VIP group.



We said Hi to Sammi the Stingless Bee

I am so, so proud of the brand journey we've been on. In Feb we launched our new logo and branding which was so well received and loved. Since then we've changed our packaging to reflect the new branding and now use FSC Certified card; we've also launched branded mailer bags made out of recycled ocean bound plastic. We've continued our brand journey across everything we do so our product, website, content, everywhere. This was a huge job that the whole team have been part of. 

Brand refresh | Snuggle Hunny 

GOTS Certified

Earlier this year we became GOTS Certified CU 1182228, which is a really difficult thing to do. GOTS Certification ensures our garments are organic from seed to the final outfit for bub. It meets the highest standards of environmental and social responsibility. Our clothing was already certified organic and we transitioned all our wraps, swaddles, bedding and blankets to use organic cotton so everything is snuggly soft and safe for bub. 


Year in Review 2023


Gorgeous Collections

We launched 11 beautiful collections this year. Each was special but a couple stand out for me. In Feb we launched our Heart collection supporting HeartKids. As a Mum with a toddler with a CHD this was particularly important to me. We also created a beautiful swim and reusable nappy collection with EcoNaps which launched in December this year. These are new styles for us and we couldn't be prouder of this collab and the beautiful swimwear. We also launched our first Easter collection and our second Christmas collection. I also had the pleasure of visiting one of our factories in India which was amazing. 

India Factories 

Behind The Scenes

We couldn't do what we do without Tom, Kane and the warehouse team making us super efficient. This year we reorganised the warehouse and bought some fancy cherry pickers (not sure I even have the right teminology), and storeganizers to fit lots more product in the warehouse and make us super efficient. 



Our New Spangly Website

In June we launched two new websites - one for stockists and one for customers. This was a labour of love but we loved it. I obsess over the website and we're always looking for ways to make your experience better. 


Our Stockists

We continue to have beautiful stockists around the world presenting Snuggle Hunny so beautifully. We are always honoured when retailers want to stock Snuggle Hunny and we love love seeing it in store. 


Active Baby | Snuggle Hunny StockistActive Baby Miranda 


Supporting the Community

We have supported lots of causes this year with money and clothing donations. NICUs have received lots of wraps for babies and we have also donated over $20k to HeartKids, Down Syndrome NSW, WheenBee and other charities. We have also donated over $20k of clothing and wraps to babies and children who are in situations where they have nothing. We can do our bit and I'm a strong believer we should so this part of our business is very important to us. 



Our beautiful team has seen many new people join and some people leave us. Two of our team headed to sunnier Queensland climes (who can blame them). 

Our team is the backbone of Snuggle Hunny and we have a small and passionate team. I always get a buzz out of being in the office and chatting through new collections or styles or some reality TV show. We couldn't do what we do without them. 

We have so much planned for 2024 and we can't wait to share!

Watch the video of 2023 here